Before meetings, hiring, or investments, brands are quietly evaluated on Google. An experienced perspective on how search perception works in practice, why Indian organisations underestimate it, and why this will matter more in the future.
When businesses decide to invest in digital marketing, one question almost always comes up: Should we hire an in-house digital marketing team or work with a digital marketing agency?
Below is my breakdown of SEO, AEO, and GEO — written from real experience, real projects, and real team learnings over nearly two decades in the field.