When trust is weak, more marketing rarely helps. An experienced perspective on why visibility fails without credibility, how trust deficits form on search, and what organisations should address first.
Most stakeholders form opinions about a brand before visiting its website. An experienced perspective on how first impressions are shaped today, why owned assets come later, and what Indian organisations should account for.
Before customers, candidates, or partners engage with a brand, perception is already formed through search. An experienced view on how this happens, why it is underestimated, and what organisations should recognise early.
Search is where judgement forms before meetings, pitches, or conversations begin. A practitioner’s perspective on how leaders, investors, and partners actually evaluate credibility through search.
Passionate Digital Marketing consultant connecting startups and SME to their target audiences.
Microsoft Advertising Certified Professional
