Digital marketing budgets can grow without delivering proportional returns. The problem is often strategic misconfiguration, not execution, channels or campaign performance.
Reputation risk needs more than sentiment and volume. Organisations should report reputation exposure with the same discipline used for financial risk — structured, contextualised, and connected to business consequence.
Reputation is usually treated as an outcome of strategy — something to communicate after decisions have been made. In reality, it is often one of the conditions that determines whether strategy succeeds in the first place.
As organisations grow more complex, reputation becomes too distributed and too consequential to manage informally. The case for a dedicated Reputation Governance Function is not about adding another department. It is about creating the organisational capability to see what no individual function currently can.
Passionate Digital Marketing consultant connecting startups and SME to their target audiences.
Microsoft Advertising Certified Professional
